Digital Durham Symposium
Learn about digital tools to grow your business

NOVEMBER 1, 2018

8:30am to 4:30pm

AGENDA

Morning Session: 8:30am - 11:45am

  • Digital Main Street Grant Program
  • Google Tools to Grow Your Business
  • 5 Steps To Protecting Your Reputation Online!

Lunch & Networking: 11:45pm - 12:45pm

Afternoon Session: 12:45pm - 4:15pm

  • LinkedIn Best Practices
  • Marketing via Mobile
  • How to Grow Your Business Through eCommerce
  • Cyber Security

Whitby Centennial Building,
416 Centre Street South, Whitby, L1N 4W2

Ticket Prices: (lunch included)
Full Day Ticket: $35 / Half Day Ticket: $25

Thank you to the Digital Durham Symposium 2018 Sponsors

The Program

8:30am - 8:45am

Digital Main Street Grant Program

Overview by Darryl Julott from Digital Main Street Toronto

9:00am - 10:15am

Google Tools to Grow your Business

Is your website and social working? Are your SEO and paid marketing efforts paying off? Where should you spend more money…or less money and time?

This event is dense with practical info and hands-on activities and will teach you what tools you can start using to help you grow your business.

We’ll give an overview of the people, process, and tools involved to make data an asset in your business. You will learn skills you can use right away.

Bobby Kelly, WebMarketing Pro

Bobby is an analytics consultant that helps web development shops, marketing teams, and entrepreneurs grow their business through the strategic use of data.

Over the course of 20 years in the business, Bobby has mastered the processes of digital maturity. He has a unique blend of skills that make him attractive to large and small businesses alike.

As a consultant, Bobby’s skills have been utilized by TELUS, Koodo, Rogers, Yellow Pages, TD Bank, Highliner, The Minto Group, Plan Canada, Heart & Stroke, Prostate Cancer Canada, The Government of Yukon and Industry Canada.

Bobby helps teams measure, understand and improve digital experiences and marketing efficiency.

Bobby is passionate about helping teams use data to grow.

webmarketingpro.ca

10:30am - 11:45am

5 Steps To Protecting Your Reputation Online!

Once something is on the internet it is never really gone, so prevention and improvement are the foundation but you still need to have a plan for a possible reputation crisis. You’ll receive clear actionable steps for both of these important areas to apply to your own business.

In this session, we are going to go over 6 key steps you can take to protect your reputation online and 3 steps to take when you are facing a crisis.

This session will help you -  no matter where you are in your business - brand new and trying to build a reputation online or experienced business repairing some unexpected negative response online, you will find some simple steps to follow to get your back on track.

Shelly Patrick, ThinkFlame

Shelly Patrick, CEO and Founder of ThinkFlame, lives in Whitby, Ontario with her family. Like many entrepreneurs, she went through a period of trial and error to find the right mix of online marketing to build her online authority and presence. Shelly took that experience and turned her attention to helping small businesses increase their success and revenue through social media and helping small local businesses build and monitor their web presence.

With over 10 years in marketing for fortune 500 companies, Deloitte and KPMG, she has now become the go-to authority for many of her business peers across North America to help them work through their online confusion and create even more success!

Lunch & Networking: 11:45pm – 12:45pm

12:45pm - 1:15pm

LinkedIn Best Practices

LinkedIn: Real best practices and ways to build your business and brand without spending any money.

Will go over best practices for creating and engaging with a network, as well as creating engaging insightful content that will drive discussion and brand recognition.

How to structure posts, how to structure your profile, and how to grow your business without selling!

The session is a great opportunity to learn real life applicable best practices that allow them to implement change immediately, and the ability to learn how to leverage LinkedIn successfully without spending a dollar.

Darryl Julott

Darryl Julott is currently the Senior Manager in charge of the Digital Main Street initiative. Darryl oversees the execution of Digital Main Street as well as all growth/expansion plans. Through his work with Digital Main Street, Darryl has been able to engage over 6,000 main street businesses in the City of Toronto to help them with Digital Transformation.

Darryl is often a guest speaker at local events as well as with municipalities, helping to craft programming and digital transformation training for main street businesses.

www.digitalmainstreet.ca

1:15pm - 2:15pm

THE ART OF WHERE – Marketing via Mobile

Discussing the impact of mobile technology, location data and “you” on marketing

The introduction of mobile technology has forever changed the world of sales and marketing. We no longer segment our online activity by “desktop” and “mobile”, but even more importantly, we can no longer define our buying behaviour by distinctly “offline” and “online” actions.

In this session we’ll explore how mobile technology and location services can be leveraged to ensure you are providing the most relevant, timely, and personalized information to your customers wherever they find you.

Andy Bruce

During his 15 years in the marketing, advertising and technology industries, Andy Bruce has shaped his career by harnessing technology to create customer-focused engagement solutions for some of the world’s biggest brand and retail organizations. His passion for creating exceptional consumer experiences, data-driven marketing and the global shift to mobile-centric communication was the inspiration behind The Mobile Experience Company.

2:15pm - 3:15pm

How to Grow Your Business Through eCommerce

It is not enough to set up an eCommerce store and hope to make a sale. Now that over 80% of Canadians are shopping online at least occasionally, it is more important than ever to properly merchandise and advertise your products for eCommerce success. This presentation will leave you with important tools to increase online traffic - and sales - organically and through paid strategies, focusing on content as a key driver.

In this session, you will learn :

  • What is eCommerce and why should your business care?
  • Tips to optimize online content (both written and visual) for higher traffic and conversion
  • How to expand your reach and drive sales through key paid advertising strategies

Megan Kimmerer

Megan is an avid content creator with a background in telling stories through various media, from magazine features to eCommerce websites. As a Copywriter and Project Coordinator at geekspeak, Megan specializes in shaping narratives for eCommerce success, working with brands like Staples, Rogers Media and Walmart Canada. Whether it’s finding that perfect angle in a photoshoot or writing an engaging headline, Megan loves helping her clients sell with compelling content.

 

Roger Dsouza

With more than a decade of experience in the digital marketing space, Roger specializes in Search Engine Optimization, PPC Advertising, Social Media Marketing, Content Marketing, and Web Design. As a Search Engine Marketing Manager at geekspeak he manages advertising campaigns for various products on Amazon including premium brands like Bang & Olufsen (North America and Europe) and Master & Dynamic, as well as a number of small to medium sized businesses.

www.geekspeakcommerce.com

3:15pm - 4:00pm

Cyber Security

CyberSecurity: Protecting your Business & Personal Data is geared towards providing attendees with the knowledge to protect themselves in today's digital world. Attendees will learn what the following are:

  • Phishing Scams
  • Social Engineering
  • Malware & how to protect yourself

Attendees, upon leaving, will have a better knowledge to keep their business & personal data safe.

Mark Salonius

Mark Salonius has been in the IT industry for over 22 years.  He has worked for large and small companies alike including start-up's and market shakers like Sherritt International Coporation.  Mark brings a wealth of information in the IT space including but not limited to CyberSecurity and IT Managed Services. Mark is married with 3 beautiful children.

https://proactive-it.ca

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